Last Wednesday, Peter Phillips and his wife, Autumn, became parents of a daughter, making Queen Elizabeth II a newly minted great-grandmother.
So today the newspapers are announcing the baby's name.
Yes, Savannah Phillips.
Somewhere, Brooklyn Beckham and Paris Hilton are having a good giggle.
What do you think of the name? Fresh and modern, a nice change from the Georges and Beatrices? Or too chavvy for you?