The ad that's making Britain weep

I read this morning that this minute-and-a-half television ad may propel Billy Joel's "She's Always a Woman" back on the charts. Oh no! Not one of my favorite Billy Joel tunes, which explains why I didn't shed any tears watching this. I'd much rather listen to "Only the Good Die Young," but I suppose that's not the message John Lewis is aiming for.

Did you cry watching this? What do you think of the ad? I've seen similar ads here in the U.S. -- can't remember for which brands, though.